What Would Richard Branson Do In Your Situation?



 

Being Unstoppable Leads to Breakthrough Results!

 

How important is it to be unstoppable in life?Well that depends directly on what you have at stake. There is absolutely no reason to beunstoppable in pursuit of something that does not matter to you.

 

However, once you decide something matters to you, whether it is putting your child through college, or buying your first house, or getting fit, or ending world hunger;  once you commit to it… well then it matters!

 

So what does it take to be unstoppable? This is simple question really.   Just keep going no matter what.

 

So why does it  seem so much harder in real life?  That is a better question.

 

If you are working towards your child’s education, or buying your first house, or the career of your dreams, then it is pretty important to be unstoppable.

 

What does it take to be unstoppable?  Especially when the world gives you a challenge that makes your dream/goal seem impossible?

 

This is the heart of being unstoppable.  When we start a project, we have a lot of enthusiasm for it.  We want to give our time and energy plus we are making progress that we can see.  Then something happens.   We are invited to a dinner party while we are on a cleanse.  We have a cash flow issue beyond our ability to stretch the budget.  We get a “no” from a critical alliance we were counting on.

 

At this point, being unstoppable is who you must become.   Most will not pass this point.  They will hang up their spurs and sit on the porch thinking about this moment for the rest of their lives.

But not you!  You are going to accomplish this goal no matter what.  Why?  Because you said so!  You knew you would face some challenges and here one is.  Now what?

 

This moment is what weeds out the dilettantes from the real result producers.    You are going to figure it out.   I know that sounds too simple, but it is exactly what there is to do.

 

In these moments of great need, sometimes the best coaching comes in.   This is the coaching I got when I was completely stopped during a major life change.

 

“Ask different questions”.   The question I was always asking in my head was, “How am I going to get through this?”  Or “Where am I going to come up with that money?”   Some version of that.

 

The question I needed to be asking is, “Who knows how to do this already?”, and then either, “What would ______ do?” or get on the phone and reach that person or read their book.

 

I model my business life after some mentors and it really assists me to look from their point of view.  What would Richard Branson do in this situation?    Or What would Seth Godin’s next move be?”

 

Living an “unimaginable life” means that YOU can’t imagine it… it does not mean that no one has imagined it.    So get out of your perspective and put yourself in someone else’s shoes, someone who has walked your path (or close enough) and answer from there.

 

And most importantly, to be unstoppable, keep going.  Keep taking effective action.  Even little moves can make a big difference and every single step is a learning experience.

 

My mantra:  Keep breathing, Keep pushing, keep learning!

 



Invest in Yourself



 

About six years ago I was flat broke. I did not feel particularly broke because I had 4 young children, a great house that had enough room for us and plenty of space to garden and home school. I had enough work to stay home most of the time, and I loved my day-to-day life.

 

So on the outside I did not look broke. But really, I struggled to cover even the slightest unexpected expense, like car repairs, dentists, etc. Yet, I was really happy, but also really stressed.

 

Then I read a book called, Rich Dad, Poor Dad by Robert Kiyosaki, and started to realize that I had a “poor dad” mentality. For one thing, I did not know the difference between consuming and investing. If money went out, it was just gone. I spent on what I “needed”, but never thought about a return.

 

I also found that I had many internal conversations about not having enough money to invest. I thought that meant that I had to “save” money and then “someday” invest. Investing was all about money and nothing else.

 

What I did not understand at the time was that investing is a way of life. It is not just about cash, but also about energy. It is about getting more value from the energy you invest in something, whether it is sweat equity, a marriage, or a job.

 

Investing is an attitude. It is about putting energy into something and expecting something of value to come back to you. In the event of cash, it would mean that you put $1 in and get $1.50 out.

 

However, if it is not cash, how can you expect “value” back? What does a return on investment (ROI) on your heart, your work, or your well-being look like? The good news and the bad news is you get to create the value that you want. There is no pre-existing standard for that type of ROI, so it is really up to you.

 

Let’s look at an example.

When I was homeschooling my children and staying home most days, I was extremely content with almost no money. I put a lot of energy into it, a lot of thought, and a ton of elbow grease. I worked every day for years to give them a stay-at-home, single mom that provided them a great education, a lot of exercise, and organic fresh food.

 

What is my ROI? I have 4 strong, independent, college kids who have a deep respect for their bodies and the earth they live in. I was genuinely happy scraping by because I was fulfilling a deep-seated commitment that was authentically important to me, and would have been extremely damaging to my family for me to not fulfill.

 

Now they are grown and I am working on a different “investment”.

From what I learned from Rich Dad, Poor Dad, I started buying property and now have 10 income properties (starting from scratch), and have 4 full time employees. That was a monetary ROI, but for the first 4 years of being in business it was extremely hard work and almost no cash out. We were buying property and fixing them up for rentals, so a lot of cash out (all borrowed) and then refinancing the property at these great interest rates to pay off all the debt. Then do it again.

 

The years when it was a lot of work and very little income were stressful, but again, we had to hold on to the dream of passive income in the future… that made the “investment”of stress and tons of sweat equity worth it.

 

At any time during those stressful years I could have decided that it was not worth it. That it was too hard, or too much “investment”for the pay out in the future. But because we held on to our dream we now have a very comfortable income for the rest of our lives. In 6 years!

 

Now, I am committed another dream. I dream of helping other creative entrepreneurs succeed. What’s the ROI going to be? You tell me!

 

www.tawnholstra.com

tawnholstra@gmail.com